The New Age of Wine Labels
Old Wine Labels
New Age Labels
So which is the better way to go? Some changes have benefited the consumer especially when it comes to more American-centric European labels. However, there are others when the marketing goes a bit too far. Take for example, the now infamous example of this new age wine label – Bitch wine. At first look, you can’t tell what the wine is, where it is from or who made it. Or does that not matter anymore? While there are a section of consumers unconcerned with those elements, most of us are concerned about what we are drinking and where it comes from.
Wine makers and owners have tried to extend their creative ability to differentiate themselves in way of an expressive label or name. Which really isn’t a new concept. Take one of the most famous wineries in the world, Chateau Mouton Rothschild, who starting in 1924 has commissioned a different artist to design a new signature label for each vintage. In my opinion what we see happening is just more of an infusion of wine with art, a pair that has been together for centuries. I’m sure we’ll see even more drastic changes as this relationships evolves over the years but for the time being I will enjoy the interesting and amusing labels, but still by my wine based on reputation.